According to statistics, 93% of internet interactions are about people searching for something and 68% users out of which use google as their preferred search engine. When you search for something on Google or any other search engine, the sequence of the results that comes in front of you is based on certain unique algorithms. The algorithms decide the ranking of various web pages, meaning which web page should be shown in the first place, second place etc., after evaluating and interpreting multiple factors. It is a not so great fact that most people do not scroll beyond the first 4 to 5 results in any SERP (Search Engine Results Page).
Search Engine Optimization popularly known as SEO is a trending marketing tool that is adopted by business owners to improve the performance of their websites in order to optimize them for various search engines like Google, Yahoo, Bing, etc. and to improve their Search engine results page (SERP) rankings. It is a framework that pushes you to work on your website to make it more user friendly, efficient, good quality, complete and of course updated from time to time. In this growing age of competition, SEO is most important. It is necessary for every businessman to understand the right meaning of SEO and the opportunities it opens for them.
Definition of SEO
According to Wikipedia,” Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.
In short, SEO is a marketing discipline adopted by businesses to optimize its online content and drive traffic to their website by showing up in the top results in any SERP. More traffic leads to more business leads, and hence higher return on investment. There are roughly more than two million posts on the internet every day and to stand in the crowd is important in this era of online everything, literally.
Irrespective of the fact that you are running a start-up or an established business, SEO is not only creating friendly websites, optimizing your web content is equally important. To keep it updated and relevant for the users is the key to succeed in any SEO.
Importance of SEO
Search engine optimization or SEO is a means to optimize your business website in order to ensure that search engines give it better recognition and ranking. Search engine optimization is crucial for any business because :
- Your website needs to show up in the top results of a SERP because the maximum number of clicks are earned by the first 5 results appearing.
- To drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfil your business purpose, investing in SEO is a must.
- To serve millions of users posting queries on a daily basis and enhance their user experience with websites.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
- SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
- SEO is important for the smooth running of a big website. Websites with more than one author can benefit directly from SEO by increasing traffic and in an indirect way through a common framework.
- SEO website is more likely to have more customers and make more sales and hence keeps you ahead of the competition.
Why should you invest in SEO?
SEO is a component of your overall online marketing function which usually includes other things like social media promotions, content management, etc.
It is great that you have invested your time and effort in social media marketing, and you are able to generate a certain number of website visits every period but that’s not sufficient. Not every user would be looking for what you are offering. Contrary to this, if you give results to those people who are looking for it, the scenario will be much more fruitful. Search engine the most comfortable way of research for most internet users irrespective of what the website provides because they bring in “target traffic” so, if they are not able to locate your website, you may miss out some very important opportunities to increase your web traffic. This channel of marketing provides not only exposure and results but also boosts up your return on investment in both long and short run. All you need to do is invest in SEO and make sure that the keywords you use in your website and articles are popular, efficient and to the point. Click here to get some ideas to maximize your SEO experience.
Now you must be wondering that what will happen if you do not invest in SEO? The answer is, there are certain limitations on search engines, they are high class but still need some assistance hence they are subject to constant improvement. Having an apt SEO will allow you to have a large number of visitors and you shall gain competitive advantage with more visitors and customers. SEO enables you to make your content visible to researchers and increase your ranking. SEO without good content is helpless in the long run. However, if your website has excellent content, SEO will provide that additional stimulus for faster and more streamlined growth of your online presence.
Types of SEO – White Hate SEO & Black Hat SEO
1. According to Webopedia, in SEO terminology, Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually do not obey search engine guidelines. It is often used for those businesses who are aiming at quick financial returns instead of long-term investments.
Black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or changing the webpage entirely after it has been ranked by search engine are all about bending and breaking rules to get websites to rank high. Hence there is a substantial but irrelevant risk of being banned from search engines.
Sadly, his approach results in spam and crappy pages which get banned very fast, resulting in severe punishment for the marketer and eradicating any scope for the future. and ruining their chance of building something sustainable in the future.
2. On the contrary, White hat SEO also known as Ethical SEO is more frequently used by businesses who intend to make a long-term investment on their website.
According to Webopedia, White hat SEO refers to the use of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
White Hat SEO techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content for human readers. This enables you to focus on your human audience and make the best content easily accessible to them simply by moving according to the search engine’s rules.
How Can Appmocx help you?
If you are convinced by now that Social Media marketing, is a must have for your business to achieve the success that you desire, wait no further and just drop us an email at email@example.com or just call +91 7899757711 and arrange a free consultation. Once you are associated with Appmocx, we give our best to make sure that you are rewarded with the possible social media experience for your business. Our dedicated team of SMM experts will work with your team in order to optimize your social media, grow your brand name, get associated with more people and ultimately increase your web traffic to and ensure highest possible returns. And you can do all this at some of the best and transparent rates in the industry.